TikTok is introducing a new feature that allows them to lessen the amount of AI-made content appearing in their timelines. This step comes as the company revealed that it now features in excess of 1 bn AI videos.
Trial and Implementation
The new functionality is in a pilot phase over the next few weeks before a widespread launch. This advancement comes amid a increase in content created by AI, driven by recent content generation software.
AI Content on Other Platforms
It has been noted that approximately 10% of the fastest-growing channels on a competing service primarily display clips produced artificially. A considerable share of this material is considered mass-produced AI material, a label for inferior, bulk-generated content that is typically nonsensical or bizarre.
“We know from our community that numerous viewers appreciate content created using AI tools, from AI artwork to science explainers, and we intend to give people the power to adjust the amount of that, according to their own preferences,” stated a platform representative.
AI on the Platform
The service shared that there are currently over a billion videos on its network identified as made with AI. Overall, in excess of 100 mn pieces of content are submitted to the service each day, making AI-generated material a limited percentage of its complete catalog.
How to Adjust Settings
Users will be capable of reduce or increase the level of artificial media they watch by opening the “manage topic” option in the application and choosing the AI content topic. Other topics that can already be controlled under the filter cover news, style, aesthetics, and choreography.
AI Disclosure Rules
The platform’s policies oblige creators to label “realistic” artificially created content, and it prohibits malicious deepfakes of celebrities or critical incidents. Any authentic-looking artificial content that is unmarked can be deleted under its community policies.
In addition, the platform will now attach an “AI-made” label to content produced via its proprietary AI systems, or detected by an industry-wide initiative for identifying AI-generated material. This action is aimed to stop users from seeking to circumvent the labeling process.
Educational Initiatives
TikTok is additionally launching a $2 million AI literacy fund for experts and organizations to develop educational content about responsible artificial intelligence. This initiative will assist charitable organizations specializing in teaching computer science.
Moderation Strategy
TikTok has supported its content review process, during discussion over plans to cut jobs for a large number of safety staff in the United Kingdom. It is expected to eliminate a significant number of roles in its content moderation department in its British office, with worker representatives and internet security professionals voicing alarm that people are being substituted by machine-led review.
A trust and safety lead clarified that staff-based oversight would continue to be important, but AI can safeguard staff by removing the most graphic content before it is viewed by staff. The platform stated a 76% decrease in shocking and graphic content seen by content reviewers over the last 12 months due to reliance on its machine learning processes.
“We think that it’s essential to combine humans and technology to ensure user safety,” she said. “We’ll have people as involved in the system, but we also think it’s very important to limit contact with harmful content as quickly as possible, which is where a extensive automated help is proving valuable operate efficiently.”
